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Blog Information
Bio: Tan Han Chuan
0801374J
LRM 2K03
About: This blog will be used to blog about the experiences I gained while visiting the Beer Festival 2009 held at Singapore Flyer recently for my Festival and Events Management Field Trip Assignment.
Everything posted is based on my personal views and observations and does not represents any organisation's view
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Festival & Events Management - BeerFest Asia 2009!
Identifying Stakeholders
Event Marketing: How to successfully promote events festivals, conventions, and expositions by Leonard H. Hoyle defines stakeholders as those who hold a personal and compelling interest in the success of that event.
BeerFest Asia 2009’s stakeholders include:
- BeerFest Asia Pte Ltd - Host Organisation
- Singapore - Host Community
- Beer, Food and Beverage Suppliers
- Facility suppliers and Contractors for the festival
- Workers and Volunteers
- Media Partners
- Sponsors
- Visitors to the festival
As mentioned in the book written by Leonard H. Hoyle, stakeholders are interested in the success of the event. The host organisation (BeerFest Pte Ltd) is the main management responsible for the festival. Singapore as their host community will stand to gain higher tourism receipts if foreigners are interested to visit the country for the festival. Impacts such as political, economical and social will also be affected to Singapore
The beers, food and beverage suppliers such as 6 Drunk Men Pte Ltd and Swiss treats/ Swiss Bake depends on the number of people who visit the festival so that they can sell their products to. The facility suppliers and the contractors are the one providing the support to ensure the festival is able to proceed from its planning stage. The workers and volunteers are the ones whom provide the labour force for the BeerFest Asia.
The sponsors (CitiBank etc) provide financial backing to the festival. Media Partners helps to advertise and promote the festival to the targeted market segment.
Lastly, the visitors are the people who are attracted to the festival to fulfil their needs and wants. They go for the festival for entertainment and provide the participation for service to go through.
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