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Blog Information
Bio: Tan Han Chuan
0801374J
LRM 2K03
About: This blog will be used to blog about the experiences I gained while visiting the Beer Festival 2009 held at Singapore Flyer recently for my Festival and Events Management Field Trip Assignment.
Everything posted is based on my personal views and observations and does not represents any organisation's view
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Festival & Events Management - BeerFest Asia 2009!
Finally...
Main purpose of BeerFest Asia 2009
BeerFest Asia 2009 is organized to provide beer lovers in Singapore and the region to sample and taste different kinds of beers that were normally not found in Singapore. In this festival, beers all over the world (from exotic countries such as Chile and Mexico to traditional brewing nations like Belgium and Germany, as well Asian beers around the region) are under one roof. It helps them by removing the unnecessary need to travel to many countries faraway to sample different kinds of beer.
To add, beers are priced at an affordable rate from as low as SGD$3. The most expensive beer at the festival, Dog Schwarz from USA is also only priced at a discounted rate of SGD$100. Visitors to the festival are definitely spoilt for choices.
In addition, it can provide the organizer, their corporate partners and the exhibitors the opportunity to understand and find the potential market for beers in Singapore as well.
Tourism Benefits for Singapore
As a tourist’s attraction, the festival is able to attract tourists around the region to sample and taste beers all over the world. It helps them by removing the unnecessary need to travel to many countries to sample different kinds of beer. In addition, it also helps to promote Singapore’s night life with parties. Furthermore, it also helps to stimulate and develop Singapore’s major tourist attraction such as The Singapore Flyer, in the product life-cycle.
Lastly, it also provides economic value to Singaporeans. As the festival would requires manpower and the need for technical facilities, jobs and business are created for the locals. Revenue is also generated through the festival.
Conclusion
In conclusion, I think that BeerFest Asia 2009 is a successful festival but more improvements should be made to its marketing strategies to attract new and repeating visitors. For example, BeerFest Asia can encourage their workers to help bring up the atmosphere to the highest peak. More participation from the visitors should also be encouraged so that visitors can engage themselves into the festival. In this way, visitors will be more likely to be attracted to the fun atmosphere created.
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