Introduction
BeerFest Asia held its first beer festival in Singapore at the Singapore Flyer on April 29th to May 3rd 2009. The festival features a wide range of beers from all over the world from exotic countries like Chile and Mexico to traditional brewing nations such as USA and Germany. In addition, it also showcases beers from Asia such as Indonesia, Thailand and Singapore.
The largest beer festival, Oktoberfest, is originally held in Germany, Munich in 1810. Since then, Oktoberfest has become the most famous event held in Germany and replicas of the festival have been celebrated worldwide.
For the purpose of this assignment, Hong Kong's Oktoberfest celebrations - Marco Polo German Bierfest organised by Marco Polo Hong Kong Hotel, will be used to compare with BeerFest Asia. The reason behind my choice is that Marco Polo German Bierfest is also held in Asia and it can be better compared to Singapore's BeerFest Asia.
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